TITLE:
The Utilization of Push Mail in China
AUTHORS:
Huisong ZHENG, Lei CAI
KEYWORDS:
push mail, value-added service, wireless telecommunication, mobile office, mobile business
JOURNAL NAME:
Journal of Service Science and Management,
Vol.2 No.3,
September
10,
2009
ABSTRACT: Push mail is popular to business users in the world. It has been two years since push mail was introduced into China. In order to find out the status of its development and utilization, investigation to push mail users is made. The results indicate that the existing subscribers are mostly managers of service enterprises in large and middle-size, such as manu-facturing, trade, IT and so on. In addition, those subscribers are satisfied with push mail, and would like to continue to use it in the following years. On the other hand, as it is still very small on the population to both terminal users and enterprise subscribers, some suggestions are made to induce push mail’s development.