Article citationsMore>>

D. Mitran, P. N. Golder, “How does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and As Asymmetries,” Marketing Science, Vol. 25, No. 3, 2006, pp. 230-247. doi:10.1287/mksc.1050.0175

has been cited by the following article:

• TITLE: Corporate Image Cognition Influence Perceived Quality and Purchase Intention Empirical Research

  AUTHORS: Jing Li, Jiang Li, Yongbiao Zheng

  KEYWORDS: Corporate Image Cognition; Perceived Quality; Purchase Intention

  JOURNAL NAME: iBusiness, Vol.5 No.3B, November 8, 2013

  ABSTRACT: Based on the theory of corporate image and perceived quality, we researched influence of consumers corporate image cognition on consumers perceived quality and purchase intention. We take the telecoms operator as practical example to do questionnaire survey and analyze the data with SPSS16.0 and structural equation model; the research results show that consumers’ corporate image cognition directly and prominently affects perceived quality instead of consumer purchase intention; It also shows that in china marketing environment, the social image of corporate image has the greatest effect on consumer perceived quality, followed by staff image and marketing image.