TITLE:
Application of AHP in the Design of a Strategy Map
AUTHORS:
Luis E. Quezada, Pedro I. Palominos, Miguel A. Gonzalez
KEYWORDS:
Analytic Hierarchy Process; Strategy Map; Balanced Scorecard
JOURNAL NAME:
iBusiness,
Vol.5 No.3B,
November
8,
2013
ABSTRACT: This paper
presents an application of the Analytic Hierarchy Process (AHP) to support the
creation of a strategy map. A strategy map is a representation of the cause-effect
relationships between strategic objectives of a Balanced Scorecard (BSC). The
method proposed establishes the relationships that are important within the
strategy map. The case of seven companies is presented, where the method is
applied and the results are compared with the actual maps defined by the
companies. The comparison is made to determine in which extend the proposed
method is useful for establishing the causal relationships in a strategy map.