TITLE:
Risk Decision Analysis of Commercial Real Estate
AUTHORS:
Guodong Liu, Xiuli Tang
KEYWORDS:
Commercial Real Estate; Project Investment; Risk Benefit; Prospect Theory; Risk Decision
JOURNAL NAME:
iBusiness,
Vol.5 No.3B,
November
8,
2013
ABSTRACT: With the increasing of construction of
logistics parks, it is essential for commercial real estate project to study on
risk decision to avoid redundant and blind construction. Based on risk essence,
the paper analyses the attitude of investment decision-makers on risk benefits.
Finally, the paper improves the expected utility theory and applies the
prospect theory to risk decision of commercial real estate project to provide scientific
and objective basis for Project Investment Decision.