Article citationsMore>>

Kotter, J. P., Mei, R.-H. Translation (1999). Marketing management. Shanghai: Shanghai People’s Publishing House.

has been cited by the following article:

• TITLE: Enterprise Culture: The Headspring of the Enterprise Competition Ability

  AUTHORS: Zhaojiang Dong

  KEYWORDS: Competition Ability; Enterprise Competition Ability; Enterprise Culture

  JOURNAL NAME: Open Journal of Social Sciences, Vol.1 No.5, November 7, 2013

  ABSTRACT: There are many factors that can decide and affect the enterprise competition ability. From the value chain, the article has analyzed and inquired into the formation and promotion of enterprise competition, and think that the enterprise culture is headspring of enterprise competition ability, that the product or service is the carrying of business enterprise competition ability, and thatthe value chain is the guaranteeing of the enterprise competition ability. The enterprise culture is the headspring of nutrition to the enterprise competition ability, it is a key factor that affects the enterprise competition ability.