TITLE:
Positive-Negative Emotional Categorization of Clothing Color Based on Brightness
AUTHORS:
Xiao-Feng Jiang, Xiao-Pei Bian
KEYWORDS:
Color Emotion; Response Time; Brightness; Categorization; Positive-Negative
JOURNAL NAME:
Engineering,
Vol.5 No.10B,
October
30,
2013
ABSTRACT: In current study, behavioral measures were conducted to
investigate clothing color. The purpose was to focus on the rule that color
brightness influencedpositive-negative emotional categorization. Results showed that the
effect of brightness on clothing color emotion categorization was significant.
With the increase of brightness, the variation curve of positive emotion
appears to be a “U-shaped”, whereas that of the negative emotion shows an
upside down “U-shaped”. Compared with the low brightness colors, the emotion
reaction to the high brightness colors was more positive; Most of the colors
with different brightness scales were classified as positive emotions and the
minors were classified as negative emotions; the positive colors could be done
much faster than the negative ones.