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H. Kim and H. R. Markus, “Deviance or Uniqueness, Harmony or Conformity? A Cultural Analysis,” Journal of Personality and Social Psychology, Vol. 77, No. 4, 1999, pp. 785-800.
http://dx.doi.org/10.1037/0022-3514.77.4.785

has been cited by the following article:

• TITLE: Exploring Self-Leadership across Eastern and Western Cultures

  AUTHORS: Jessie Ho, Paul L. Nesbit

  KEYWORDS: Self-Leadership; Cross-Cultural Comparison; Independent-Interdependent Self-Construals; Individualistic/Collectivistic Cultures; Promotion and Prevention Regulatory Focus

  JOURNAL NAME: Journal of Service Science and Management, Vol.6 No.4, October 29, 2013

  ABSTRACT: The purpose of this study was to examine how culture influences the use of self-leadership strategies among Hong Kong and Australian students. Results revealed that significant cultural differences were found for some dimensions of self-leadership strategies. Chinese students reported greater use of self-reward, relation-based natural reward, individual-oriented and social-oriented evaluation of beliefs and assumption, whereas Australian students reported greater use of self-goal setting, and self-cueing. However, no cultural differences were found for the use of self-punishment, positive self-talk, visualizing successful performance as well as task-based natural rewards. Implications and future research are also discussed.