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S. J. Heine, S. Kitayama, D. R. Lehman, T. Takata, E. Ide and C. Leung, “Divergent Consequences of Success and Failure in Japan and North America: An investigation of Self-Improving Motivations and Malleable Selves,” Journal of Personality and Social Psychology, Vol. 81, No. 4, 2001, pp. 599-615.
http://dx.doi.org/10.1037/0022-3514.81.4.599

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