TITLE:
On Leadership and It’s Marketing
AUTHORS:
Jinzhang Gao
KEYWORDS:
Lead; Leadership; Leadership Marketing
JOURNAL NAME:
Open Journal of Leadership,
Vol.2 No.4,
October
23,
2013
ABSTRACT: Leadership is a kind of scarce resources and a determinable factor in an
organization. Effective leadership is one of the key factors in its growth,
change and regeneration whereas currently, leaders in some organizations do
not have the leadership in match with their development and leadership resource
is out of proportion of the highly-developed economy which prevents
organizations from developing. Leadership is a leader’s most significant
peculiarity and his developing in leadership contributes most greatly to the
organization. Effective leadership depends on leadership marketing as well as
the cultivating and developing. Based on marketing researches, this
paper mainly studies individual leadership, group leadership and organizational
leadership so as to lead to more researches and studies.