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Wymer, W. W. and Samu, S., “Dimensions of business and nonprofit collaborative relationships [J],” Journal of Nonprofit and Public Sector Marketing, Vol. 11, No. 1, pp. 3–22, 2003.

has been cited by the following article:

• TITLE: The New Strategy: Collaboration between Enterprise and Nonprofit Organization

  AUTHORS: Xueying TIAN

  KEYWORDS: collaboration, nonprofit organization (NPO), motive, mode, collaborative network

  JOURNAL NAME: iBusiness, Vol.1 No.1, September 8, 2009

  ABSTRACT: Under the circumstances of globalization, collaboration between organizations becomes an important topic in the field of strategy management. With an increase of nonprofit organization in scale and number, it has been a new choice that enterprise builds collaborative relationship with nonprofit organization. Considering the different characteristic of two organizations, this paper begins with different motives of collaboration between enterprise and nonprofit organization and then explores many kinds of modes of collaboration. By describing the social embeddedness of organization behavior, this paper sets forth the concept and formation mechanism of collaborative network. Future research on collaboration between enterprise and nonprofit organization would be strengthened in effect and management of collaboration based on network theory.