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M. Antioco, R. K. Moenaert, R. A. Feinberg and M. G. M. Wetzels, “Integrating Service and Design: The Influences of Organizational and Communication Factors on Relative Product and Service Characteristics,” Journal of the Academy of Marketing Science, Vol. 36, No. 4, 2008, pp. 501-521. doi:10.1007/s11747-008-0097-x

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