TITLE:
Encoding Organizational Source and Associative Source under Incidental and Intentional Learning Conditions
AUTHORS:
Lei Zhu
KEYWORDS:
Organizational Source; Associative Source; Incidental Learning; Intentional Learning
JOURNAL NAME:
Psychology,
Vol.4 No.9,
August
22,
2013
ABSTRACT: The present study aimed at
providing a plausible answer for the controversy whether organizational source
or associative source could be encoded in a more automatic manner through
incidental learning. In the experiment, subjects were asked to learn
organizational and associative sources under incidental or intentional learning
conditions. It turned out that only associative source accuracy increased when
subjects were instructed to intentionally learn that source, which implied that
associative source might be encoded in a more effortful way, whereas processing
of organizational source might be performed incidentally.