TITLE:
E-Business Education: A Phenomenographic Study of Online Engagement among Accounting, Finance and International Business Students
AUTHORS:
Nattavud Pimpa
KEYWORDS:
Business Education, Online Engagement, International Education
JOURNAL NAME:
iBusiness,
Vol.2 No.4,
December
30,
2010
ABSTRACT: This paper examines online engagement in the business learning context among international and local students in Australia. Online engagement among business students and lecturers has long been criticized as the key problems in adopting online materials and methods in business education. In examining factors affecting online engagement in business education, the data was collected from UNDERGRADUATE students in finance, accounting and international business undergraduate students. Moreover, learning and teaching techniques that enhance the quality of online engagement were also investigated in this study. Key factors include the nature of the course, technical aspects from the institutions and cultural BACKGROUNDS from the students. This study also finds roles of key stakeholders in business education such as lecturers, technicians and policy makers CONTRIBUTING to the level of online engagement among business students.