TITLE:
External Innovation Implementation Determinants and Performance Measurement: A Case Study from the Pharmaceutical Industry
AUTHORS:
Matthew Coates, Lydia Bals
KEYWORDS:
Innovation; Technology; Adoption; Implementation
JOURNAL NAME:
Technology and Investment,
Vol.4 No.2,
May
24,
2013
ABSTRACT: With an increasing amount of externally sourced innovations, a major
success factor for innovation-dependent indus- tries such as the
pharmaceutical industry is to successfully implement innovations from outside.
Existing frameworks emphasize creating a strong climate for implementation by
developing the learning capabilities of the organization, but there is still
much to be learned about the process of implementing innovations that have been
in-sourced by companies. As a research setting that is particularly
innovation-driven and not well-studied yet, this study examines the key deter- minants
for innovation implementation based on a case study in the pharmaceutical
industry. The results of 25 expert interviews and a survey with 67 respondents
led to the resulting framework and a corresponding performance meas- urement
system. The results reveal the importance of supporting systems and show
differences in perception of early and late Research & Development
functions.