TITLE:
Analysis of Influence of Price to Customer Satisfaction Based on the Prediction Models
AUTHORS:
Kazuhiro Esaki
KEYWORDS:
Total Customer Satisfaction; Price; Cost; System; Software; Quality Requirement; Quality Evaluation; Quality Model; Quality Characteristic; Inherent Attribute; Assigned Property; Prediction Model
JOURNAL NAME:
Intelligent Information Management,
Vol.5 No.3,
May
24,
2013
ABSTRACT: For the purpose of improvement of the sales, confirming the influence of
price to the sales and customer satisfaction of the product is important. The most
suitable price should be determined from the view point of customers, and it is extremely
important to implement a high quality product corresponding to
the real need of customers. It may have close relationship between cost and
an expense to implement the individual inherent attribute of system product. Also, it
may have close relationship between production cost and price of product. For the
purpose of improvement of the customer satisfaction for quality of system
product, the method of quantitative quality requirement and evaluation based on
the ISO/IEC9126 quality model that includes six quality characteristics is
widely recognized. In the precedent study, I have introduced the requirements
definition method for the quality of system product based on the system quality
model defined in ISO/IEC9126 and proposed the effectiveness of it
statistically. In the previous study, I have also confirmed the relationship
between inherent attributes of the product and quantitative result of the
measured value of total customer satisfaction from the view point of six
quality characteristics statistically. I performed the development of the prediction
model to estimate the total customer satisfaction for the system product from
the view point of inherent attribute of the product. And, I
have proposed the effectiveness of application of the estimated prediction
model and possibility of improvement of the total customer satisfaction of a
system product. Based on the result of previous study, in this paper, I propose the
result of investigation of influence of price to customer satisfaction, and the
possibility of application of estimated prediction model for improvement of the
total customer satisfaction of system product based on the price of product. Also,
based on the result of investigation of relationship among price and inherent
attributes of product, I propose the possibility of application of estimated
prediction model and improvement of the price of system product from the view
point of inherent attributes of product.