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Kahn, B. E., & Wansink, B. (2004). The influence of assortment structure on perceived variety and consumption quantities. The Journal of Consumer Research, 4, 519-533. doi:10.1086/380286

has been cited by the following article:

• TITLE: Empirical Study of Fitness Industry Cases-Based on SWOT

  AUTHORS: Jin-Dong Chang, Ming Yang

  KEYWORDS: Sports Industry; Fitness Club; SWOT Analysis

  JOURNAL NAME: Advances in Physical Education, Vol.3 No.2, May 13, 2013

  ABSTRACT: This paper aims to understand both the internal and external conditions of Qingdao Impulse Fitness Club, through the questionnaire survey, field visit, individual interviews and other methods, and to carry out research into the Club basing on SWOT analysis perspective. Then reveal the superiority and inferiority in macroenvironment and microenvironment of Qingdao Impulse Fitness Club by means of building Matrix, and formulate appropriate marketing programs for the Club.