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Cialdini, R. B., Reno, R. R., & Kallgren, C. A. (1990). A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places. Journal of Personality and Social Psychology, 58, 1015-1026. doi:10.1037/0022-3514.58.6.1015

has been cited by the following article:

• TITLE: Thou Shalt Not Steal: Effects of Normative Cues on Attitudes towards Theft

  AUTHORS: Judith de Groot, Wokje Abrahamse, Sarah Vincent

  KEYWORDS: Normative Influence; Social Norms; Theft; Injunctive Norms; Descriptive Norms

  JOURNAL NAME: Psychology, Vol.4 No.4, April 24, 2013

  ABSTRACT: In this study, we examine how normative cues influence attitudes towards theft. In a 3 × 2 × 2 within-subjects design (N = 120), we found that people had more negative attitudes towards theft when: 1) a higher value item was stolen than when a lower value item was stolen; 2) the theft took place in a public setting than when it took place in a private setting; and 3) the theft took place in a tidy rather than messy setting. Furthermore, our findings showed interaction effects between the value of a stolen item and 1) the cleanliness of the environment; and 2) the privateness of a setting, on attitudes towards theft. Theoretical and practical implications are discussed.