TITLE:
A Survey-Based Discussion on Perception and Attitude towards CSR in China
AUTHORS:
Yiming Wu
KEYWORDS:
Perception; Attitude; CSR; China
JOURNAL NAME:
Creative Education,
Vol.4 No.4,
April
15,
2013
ABSTRACT: The
rapid growth of China’s economy is changing the current pattern of the
international market. Nevertheless, scholars have
concluded that there is a serious misconduct of CSR among Chinese enterprises. This
research is conducted based on a survey to some companies in Guangdong Province
to investigate the perception and attitudes of employees from enterprises
towards CSR and sustainable development with focuses on three aspects which
includes enterprises’ understanding of CSR, the influence of enterprises’
stakeholders on their CSR and what enterprises should do to assume CSR. It can
be concluded that some enterprises have had some extent of CSR awareness and do
assume CSR in their practices, however enterprises’ attention to CSR is still
not sufficient enough and only confines to solving social responsibility
problems that closely related to their economic interests.