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P. W. Schultz, J. M. Nolan, R. B. Cialdini, N. J. Goldstein and V. Griskevicius, “The Constructive, Destructive, and Reconstructive Power of Social Norms,” Psychological Science, Vol. 18, No. 5, 2007, pp. 429-434. doi:10.1111/j.1467-9280.2007.01917.x

has been cited by the following article:

• TITLE: The Effectiveness of Energy Feedback for Conservation and Peak Demand: A Literature Review

  AUTHORS: Desley Vine, Laurie Buys, Peter Morris

  KEYWORDS: Electricity; Energy Conservation; Feedback; Residential

  JOURNAL NAME: Open Journal of Energy Efficiency, Vol.2 No.1, March 25, 2013

  ABSTRACT: This paper reviews electricity consumption feedback literature to explore the potential of electricity feedback to affect residential consumers’ electricity usage patterns. The review highlights a substantial amount of literature covering the debate over the effectiveness of different feedback criteria to residential customer acceptance and overall conservation and peak demand reduction. Researchers studying the effects of feedback on everyday energy use have observed substantial variation in effect size, both within and between studies. Although researchers still continue to question the types of feedback that are most effective in encouraging conservation and peak load reduction, some trends have emerged. These include that feedback be received as quickly as possible to the time of consumption; be related to a standard; be clear and meaningful and where possible both direct and indirect feedback be customised to the customer. In general, the literature finds that feedback can reduce electricity consumption in homes by 5 to 20 percent, but that significant gaps remain in our knowledge of the effectiveness and cost benefit of feedback.