TITLE:
Fighting Against Obesity and Overweight: Approach to Design a New Service in Nutrition Education
AUTHORS:
Marisela Rodriguez, Daniela Charvel
KEYWORDS:
Innovation; Obesity; Overweight; Service Design; Nutrition Education; Competitive Intelligence
JOURNAL NAME:
Journal of Service Science and Management,
Vol.6 No.1,
March
25,
2013
ABSTRACT: Overweight and obesity (O&O) are a global public health problem, which many scientists have named as the XXI century epidemic. Since the 80’s decade, the O&O world prevalence has increased both in children and adults, and Mexico is among the highest. Under this context, the main goal of this research is to develop a business model based on a service of nutritional education as a way to fight against O&O. This research proposes a new model founded on a strategic combination of Service Design and Competitive Intelligence methodologies. The aim is to generate a unique and innovative service tailored to customer needs.