TITLE:
Service Mediator Model for Value Co-Creation Based on Service Dominant Logic
AUTHORS:
Minh Chau Doan, Kunio Shirahada, Michitaka Kosaka
KEYWORDS:
Service Mediator; Service Field; Service Dominant Logic; Information Service
JOURNAL NAME:
Journal of Service Science and Management,
Vol.6 No.1,
March
21,
2013
ABSTRACT: A new mediator model for Information service firms (ISFs) is proposed based on Service dominant logic. In this model, mediators create a shared contextual place and it plays an important role in connecting and managing supply and demand to provide superior services. The mechanism of value co-creation based on service dominant logic in business activities through a suitable service field organized by mediator firms for interactions by all participants. This mechanism is demonstrated through case studies of the framework of Hitachi TWX-21 and Cookpad Inc., which are Japanese information service businesses. We found that a good service field was effective in helping all business’s parties receive better value and gain satisfaction.