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C. L. Prahalad and V. Ramaswamy, “Co-Creation Experience: The Next Practice in Value Creation,” Journal of Interactive Marketing, Vol. 18, No. 13, 2004, pp. 5-14.

has been cited by the following article:

• TITLE: Service Mediator Model for Value Co-Creation Based on Service Dominant Logic

  AUTHORS: Minh Chau Doan, Kunio Shirahada, Michitaka Kosaka

  KEYWORDS: Service Mediator; Service Field; Service Dominant Logic; Information Service

  JOURNAL NAME: Journal of Service Science and Management, Vol.6 No.1, March 21, 2013

  ABSTRACT: A new mediator model for Information service firms (ISFs) is proposed based on Service dominant logic. In this model, mediators create a shared contextual place and it plays an important role in connecting and managing supply and demand to provide superior services. The mechanism of value co-creation based on service dominant logic in business activities through a suitable service field organized by mediator firms for interactions by all participants. This mechanism is demonstrated through case studies of the framework of Hitachi TWX-21 and Cookpad Inc., which are Japanese information service businesses. We found that a good service field was effective in helping all business’s parties receive better value and gain satisfaction.