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S. L. Vargo and R. F. Lusch, “Service-Dominant Logic: What It Is, What It Is Not, What It Might Be,” The Service Dominant Logic of Marketing: Dialog, Debate, and Directions, M.E. Sharpe, Armonk, New York, 2006, pp. 43-56.

has been cited by the following article:

• TITLE: Service Mediator Model for Value Co-Creation Based on Service Dominant Logic

  AUTHORS: Minh Chau Doan, Kunio Shirahada, Michitaka Kosaka

  KEYWORDS: Service Mediator; Service Field; Service Dominant Logic; Information Service

  JOURNAL NAME: Journal of Service Science and Management, Vol.6 No.1, March 21, 2013

  ABSTRACT: A new mediator model for Information service firms (ISFs) is proposed based on Service dominant logic. In this model, mediators create a shared contextual place and it plays an important role in connecting and managing supply and demand to provide superior services. The mechanism of value co-creation based on service dominant logic in business activities through a suitable service field organized by mediator firms for interactions by all participants. This mechanism is demonstrated through case studies of the framework of Hitachi TWX-21 and Cookpad Inc., which are Japanese information service businesses. We found that a good service field was effective in helping all business’s parties receive better value and gain satisfaction.