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X. M. Luo and N. Donthu, “Marketing’s credibility: A longitudinal investigation of marketing communication productivity and shareholder value,” Journal of Marketing, 70(4), pp. 70-91, 2006.

has been cited by the following article:

• TITLE: Applying the Service-Profit Chain to Internet Service Businesses

  AUTHORS: Jin-Woo Kim, Michael Richarme

  KEYWORDS: service-profit chain, service operations efficiency, customer satisfaction, data envelopment analysis

  JOURNAL NAME: Journal of Service Science and Management, Vol.2 No.2, June 17, 2009

  ABSTRACT: Service-profit chain (SPC) is a powerful tool for evaluating the relationship between the degree of service effort and profit. This framework has been empirically tested in the banking, hospital, retail, and other brick and mortar service verticals. This paper extends the applicability of SPC to Internet-based businesses. The paper also investigates the moderating roles of customer satisfaction and advertising spending on the service operation efficiency (SOE) and profit relationship. Analysis of U.S. Internet service providers during a seven year period from 2000 to 2006 indicates that service operations efficiency is positively associated with a firm’s profit. However, the customer satisfaction and adver-tising spending constructs are negative moderators of the relationship between service operations efficiency and profit.