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R. Iyengar, C. van den Bulte, J. Eichert, B. West and T. W. Valente, “How Social Networks and Opinion Leaders Affect the Adoption of New Products,” GfK Marketing Intelligence Review, Vol. 3, No. 1, 2011. pp. 16-26.

has been cited by the following article:

• TITLE: Opinion Leaders and Lead Users in Marketing and Management Accounting and Impact on Small Business Performance

  AUTHORS: Katharina Simbeck

  KEYWORDS: Social Network Analysis; Opinion Leaders; Lead Users; Small Businesses; Network Centrality

  JOURNAL NAME: Social Networking, Vol.2 No.1, January 29, 2013

  ABSTRACT: This paper empirically investigates into the business performance benefit that lead users or opinion leaders among small business owners draw from their higher involvement in management accounting or marketing topics. This work also contributes to a better identification of network members’ roles solely through their ties between each other. Indeed, lead users and opinion leaders can be differentiated by a higher degree centrality in comparison to their peers. However, being an opinion leader or a lead user does not yield a measurable business benefit to the small businesses studied in this sample.