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A. Acquisti and R. Gross, “Predicting Social Security Numbers from Public Data,” Proceedings of the National Academy of Sciences, Vol. 106, No. 27, 2009, pp. 10975- 10980. doi:10.1073/pnas.0904891106

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• TITLE: Disclosure and Use of Privacy Settings in FacebookTM Profiles: Evaluating the Impact of Media Context and Gender

  AUTHORS: Amanda Nosko, Eileen Wood, Lucia Zivcakova, Seija Molema, Domenica De Pasquale, Karin Archer

  KEYWORDS: FacebookTM; Social Communication; Social Networking; Disclosure; Privacy Settings; Media Context; Gender

  JOURNAL NAME: Social Networking, Vol.2 No.1, January 29, 2013

  ABSTRACT: The present study examined disclosure and use of privacy settings in online social networking profiles as a function of the media context (i.e., online versus hard copy (paper and pencil) FacebookTM profiles). Gender was also examined. Overall, participants disclosed more information when constructing a profile for another person when using a hard copy paper and pencil format than an online context. Gender differences were not uniform across media contexts, however, in contrast to traditional disclosure theory, females censored their disclosures more so than males but only for some topics. Only 20% of the sample increased their use of privacy settings. Consistent with patterns of disclosure, descriptive comparison suggests that more settings were employed in the paper and pencil than online context and more privacy settings were employed by females.