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Y. Lin and P.B. Seetharaman, “The Gasoline Industry: A Review for Marketing Research,” The Marketing Review, forthcom-ing, 2012.

has been cited by the following article:

• TITLE: Retail Pricing under Contract Self-Selection: An Empirical Exploration

  AUTHORS: Yuanfang Lin, Lianhua Li

  KEYWORDS: Retail Gasoline Markets; Marketing Channel; Pricing Strategy; Selection Bias; Switching Regression

  JOURNAL NAME: Technology and Investment, Vol.4 No.1B, January 17, 2013

  ABSTRACT: Using cross-sectional survey data on prices, station and market characteristics for 730 gasoline stations in the Greater Saint Louis area, we estimate a switching regression model of station decisions. We employ a binary probit choice model to study a station’s decision to enter a contract relationship with greater control from the upstream refinery, or a contract relationship with greater degree of independence, as a function of market and station characteristics. We then estimate stations’ pricing decisions with self-selectivity corrections for the station’s contract decision. We show that incorrect inferences about retail gasoline station’s pricing behavior would result if the endogeneity in the choice of con-tract type were treated as exogenous condition in the estimation.