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R. Reidl, M. Hubert and P. Kenning, “Are There Neural Gender Difference in Online Trust? An FMRI Study on the Perceived Trustworthiness of EBay Offers,” MIS Quarterly, Vol. 34, No. 2, 2010, pp. 397-428.

has been cited by the following article:

• TITLE: Forming Trust in E-Mentoring: A Research Agenda

  AUTHORS: Joanne D. Leck, Penny M. Wood

  KEYWORDS: Mentoring; E-Mentoring; Trust; Online Trust; Interpersonal Trust

  JOURNAL NAME: American Journal of Industrial and Business Management, Vol.3 No.1, January 17, 2013

  ABSTRACT: Mentoring has been identified as a valuable tool for learning and career development, as well as organizational advancement. E-mentoring has increased in popularity as a means of creating global access to mentors while reducing organizational training costs, and reducing both time and geographical constraints for mentors and mentees. E-mentoring has proven to most benefit the mentee and mentor when mutual trust has been established. However, e-mentoring is still a relatively new phenomenon and it is unclear how online trust is established and sustained between mentors and mentees. This paper presents a research agenda to better understand how trust is formed in e-mentoring.