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Y. Bart, V. Shankar, F. Sultan and G. Urban, “Are the Drivers and Roles of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study,” Journal of Marketing, Vol. 69, No. 4, 2005, pp. 133-152. doi:10.1509/jmkg.2005.69.4.133

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• TITLE: Forming Trust in E-Mentoring: A Research Agenda

  AUTHORS: Joanne D. Leck, Penny M. Wood

  KEYWORDS: Mentoring; E-Mentoring; Trust; Online Trust; Interpersonal Trust

  JOURNAL NAME: American Journal of Industrial and Business Management, Vol.3 No.1, January 17, 2013

  ABSTRACT: Mentoring has been identified as a valuable tool for learning and career development, as well as organizational advancement. E-mentoring has increased in popularity as a means of creating global access to mentors while reducing organizational training costs, and reducing both time and geographical constraints for mentors and mentees. E-mentoring has proven to most benefit the mentee and mentor when mutual trust has been established. However, e-mentoring is still a relatively new phenomenon and it is unclear how online trust is established and sustained between mentors and mentees. This paper presents a research agenda to better understand how trust is formed in e-mentoring.