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G. Urban, C. Amyx and A. Lorenzon, “Online Trust: State of the Art, New Frontiers, and Research Potential,” Journal of Interactive Marketing, Vol. 23, No. 2, 2009, pp. 179-190. doi:10.1016/j.intmar.2009.03.001

has been cited by the following article:

• TITLE: Forming Trust in E-Mentoring: A Research Agenda

  AUTHORS: Joanne D. Leck, Penny M. Wood

  KEYWORDS: Mentoring; E-Mentoring; Trust; Online Trust; Interpersonal Trust

  JOURNAL NAME: American Journal of Industrial and Business Management, Vol.3 No.1, January 17, 2013

  ABSTRACT: Mentoring has been identified as a valuable tool for learning and career development, as well as organizational advancement. E-mentoring has increased in popularity as a means of creating global access to mentors while reducing organizational training costs, and reducing both time and geographical constraints for mentors and mentees. E-mentoring has proven to most benefit the mentee and mentor when mutual trust has been established. However, e-mentoring is still a relatively new phenomenon and it is unclear how online trust is established and sustained between mentors and mentees. This paper presents a research agenda to better understand how trust is formed in e-mentoring.