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A. Menon and A. Menon, “Environmental Marketing Strategy: The Emergence of Corporate Environmentalism as Marketing Strategy,” Journal of Marketing, Vol. 61, No. 1, 1997, pp. 51-67. doi:10.2307/1252189

has been cited by the following article:

• TITLE: Sustainable Supply Chain Management Practices and Operational Performance

  AUTHORS: Maruf Hasan

  KEYWORDS: Management; Supply Chain; Environment; Performance

  JOURNAL NAME: American Journal of Industrial and Business Management, Vol.3 No.1, January 17, 2013

  ABSTRACT: Sustainable supply chain management has emerged as a key approach for enterprises aiming to become environmentally sustainable. The study will investigate the kinds of environmental management practices that are undertaken by companies in greening the supply chain and how these practices affect the environmental and operational performance of the companies. The study provides additional insight into the growing field of literature examining the relationships between environmental policies and operational performance.