TITLE:
Adapting Business of Energy Corporations to Macro-Policies Aiming at a Sustainable Economy. The Case for New Powering of Automobiles
AUTHORS:
Jose M. “Chema” Martinez-Val Piera, Alfonso Maldonado-Zamora, Ramon Rodríguez Pons-Esparver
KEYWORDS:
Sustainable Energy Policies; Electric Vehicles; Corporation Adaptation
JOURNAL NAME:
Energy and Power Engineering,
Vol.5 No.1,
January
16,
2013
ABSTRACT: A portfolio of new energy technologies has emerged in the first
decade of the 21st Century, and many of them could be used for re-structuring
the energy sector towards Sustainable Development. A key subject in this quest
is the future of automobile, with possibilities on powering ranging from
biofuels to Hydrogen Cars (HC), to Electric Vehicles (EV). In turn, the latter
is closely connected with the need to deploy Renewable Energies (RE) for
electricity generation. Within such new situation, countries and governments
are aware that there are new tools for fighting Global Warming (GW), and new
policies could be established for winning this battle against CO2.
All these initiatives will affect the future of energy corporations, notably
hydrocarbon companies; and it should be noted that it will be difficult for the
companies to define long-term strategies if energy policies convey upheavals,
sudden changes in promoting alternatives and interruptions on activities. Hence,
it is very important to adopt energy policies allowing a smooth evolution of
the companies’ activities to the new energy model. After analyzing the
alternatives with a forecasting-backcasting methodology, an “eclectic approach”
is proposed, with the Plug-in Hybrid car with Flexible Fuel (PiHFF) as the
central paradigm in the coming promoting policies.