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Roach, S. S., Johnston, M. W., & Hair, J. F. (1993). An exploratory examination of teaching styles currently employed in marketing education: Developing a typology and its implications for marketing students. Journal of Marketing Education, 15, 32-38. doi:10.1177/027347539301500305

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• TITLE: Positive Psychology and Digital Games: The Role of Emotions and Psychological Flow in Serious Games Development

  AUTHORS: Andreas Alexiou, Michaéla Schippers, Ilan Oshri

  KEYWORDS: Positive Psychology; Flow; Serious Games; Positive Emotions; Digital Games

  JOURNAL NAME: Psychology, Vol.3 No.12A, December 31, 2012

  ABSTRACT: In this paper we will discuss how positive psychology can contribute to the design of digital games and in particular training applications like Serious Games. While digital games have been known for their ability to deeply immerse users, stimulate the senses and tap into a broad range of emotions, it has proven rather challenging to use them as a vehicle for pedagogy. Relevant research is still at its infancy and many of the mechanisms that foster knowledge creation and enhance learning need to be mapped out before scripted in the game. The theory of psychological flow and the role of positive emotions in broadening people’s thought-action repertoires bring some practical insights and pave the path for tackling some important design questions. Yet there are still major challenges and uncharted waters to be explored in order for the technology to deliver what has been promised.