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H. Mintzberg, “Five Ps for Strategy,” In: H. Mintzberg and J. B. Quinn, Eds., The Strategy Process, Prentice- Hall International Editions, Englewood Cliffs, 1992, pp. 12-19.

has been cited by the following article:

• TITLE: Comparative Analysis of the of Management Practices and Behaviour of Small and Medium Information Technology Enterprises

  AUTHORS: Taciana de Barros Jerônimo, Denise Dumke de Medeiros

  KEYWORDS: Small and Medium Business; Strategic Thinking; Information Technology

  JOURNAL NAME: iBusiness, Vol.4 No.4, December 24, 2012

  ABSTRACT: This paper examines the role and influence of management practices and behaviour in successful small and medium sized information technology enterprises (SMET), based on the comprehensive concept of Mintzberg 5Ps of strategy (1992) [1]. The study employed a survey of 13 SMET with were examined on how closely they used best strategic practices in their management and how it is related to SMET performance. The discussion and conclusions highlight different ways of strategic thinking, the importance of the mutual trust and commitment between managers and employees. Specifically, we determine three elements whose greater exploration can lead to a deeper understanding of how the strategic planning is influenced by the manager’s view, in order to encourage their competitiveness through market environmental uncertainties.