TITLE:
Individual Differences in First and Fourth Year College Women’s Short Term Mating Strategy Preferences and
AUTHORS:
Margaret J. Cohen, T. Joel Wade
KEYWORDS:
Mating Strategy; Preferences; Mating Costs
JOURNAL NAME:
Psychology,
Vol.3 No.11,
November
27,
2012
ABSTRACT: Using survey methodology, a cross sectional study was undertaken to ascertain whether first and fourth year college women have different perceptions and behavior associated with short term mating preferences. It was hypothesized that after incurring significant negative or costly experiences associated with hooking up, fourth year women would prefer men who had qualities associated with a desired long term partner as opposed to characteristics associated with short term mating partners. The results were partially consistent with the hypothesis. Reported preferences in a desired partner and perspective on hooking up differ between first and fourth year groups. No difference was found between frequency and willingness to hookup between the two groups. The findings are explained in terms of evolutionary theory, social exchange theory, and sexual script concepts.