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G. K. Grunert, L, Bredahl and K. Bruns?, “Consumer Perception of Meat Quality and Implications for Product Development in the Meat Sector—A Review,” Meat Science, Vol. 66, No. 2, 2004, pp. 259-272. doi:10.1016/S0309-1740(03)00130-X

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• TITLE: Analysis of Consumer Behavior in Regard to the Beef Meat in Kosovo

  AUTHORS: Njazi Bytyqi, Arben Verçuni, Mustafe Pllana, Ardita Jahja, Hysen Bytyqi

  KEYWORDS: Consumer Behavior; Beef Meat; Evaluation Criteria; Socioeconomic Variables

  JOURNAL NAME: Food and Nutrition Sciences, Vol.3 No.11, November 20, 2012

  ABSTRACT: In this study, consumer’s behavior in the Kosovo in respect to beef meat was studied using different socio-economic variables assessed by so-called evaluation criteria as: “very important”, “important”, “same”, and “less important”. The overall objective of the study was to analyze the consumer behavior in regard to beef meat in Kosovo and possibly identify effects of different variables on consumer decision upon purchase of beef meat. Beef meat was perceived differently at various types of purchasing places. Important socio-economic variables explaining individual respondent differences in consumer behaviors regarding purchase of beef meat involved in our study were: price, label, package, quality, trust, and origin of the product, gender of consumer, monthly family income, family member size, employment status of respondents, different regions in Kosovo. Perceived quality, price and trust of the beef meat product were significantly more important (P