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Zauberman, G., Kim, B.K., Malkoc, S. and Bettman, J. (2009) Discounting time and time discounting: Subjective time perception and intertemporal preferences. Journal of Marketing Research, 46, 543-556. doi:10.1509/jmkr.46.4.543

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• TITLE: A nonlinear neural population coding theory of quantum cognition and decision making

  AUTHORS: Taiki Takahashi, Taksu Cheon

  KEYWORDS: Quantum Probability; Psychophysics;Neuroeconomics; Population Coding

  JOURNAL NAME: World Journal of Neuroscience, Vol.2 No.4, November 16, 2012

  ABSTRACT: Mathematical frameworks of quantum theory have recently been adopted in cognitive and behavioral sciences, to explain the violations of normative decision theory and anomalies in cognition. However, to date, no study has attempted to explore neural implementations of such “quantum-like” information processing in the brain. This study demonstrates that neural population coding of information with nonlinear neural response functions can account for such “quantum” information processing in decision-making and cognition. It is also shown that quantum decision theory is a special case of more general population vector cording theory. Future applications of the present theory in the rapidly evolving field of “psychophysical neuroeconomics” are also discussed.