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Rogers, E.M., Singhal, A. and Quinlan, M.M. (2009) Diffusion of innovations. In: Stacks, D. and Salwen, M., Eds., An Integrated Approach to Communication Theory and Research, Lawrence Erlbaum Associates, Mahwah, 418-434.

has been cited by the following article:

• TITLE: A knowledge-to-action approach to food fortification: Guiding principles for the design of fortification programs as a means of effectively addressing micronutrient malnutrition

  AUTHORS: Laura A. Rowe, David M. Dodson

  KEYWORDS: Food Fortification; Micronutrient Malnutrition; Program Design; Program Implementation; Leadership; Africa

  JOURNAL NAME: Health, Vol.4 No.10, November 1, 2012

  ABSTRACT: The gap that exists between research and the dissemination and implementation of research findings has been well established. Food fortification, one of the most cost-effective means of addressing micronutrient malnutrition, is no exception. With decades of implementation experience, there is need to strengthen mechanisms that effectively broadcast proven strategies to promote the successful implementation of fortification programs in changing, challenging, and dynamic environments. This requires clear channels of communication, well-defined in-country leadership, and a streamlined and focused approach that can be adapted to country-specific contexts. Based on experience designing and implementing fortification programs throughout Africa and a broad understanding of past successes and failures, a model is proposed that articulates often over-looked program elements critical to design and implementation.