TITLE:
Management Innovation in Brazilian Technology Companies: The Challenges Faced by Managers in the Practice of Innovation
AUTHORS:
Luan Carlos Santos Silva, João Luiz Kovaleski, Silvia Gaia, Pedro Paulo de Andrade Júnior
KEYWORDS:
Innovation Management; Technology Companies; Octagon Innovation
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.2 No.4,
October
31,
2012
ABSTRACT: The overall objective of the study was to analyze the process of innovation management in technology companies in an Informatics Nucleus in the State of Bahia, Brazil. The research was qualitative and by the point of view of its nature was applied. It was also characterized as a descriptive research. In order to face challenges in the market, managers of companies from Informatics Nucleus must continually innovate in their processes by acquiring new organizational knowledge and showing an entrepreneurial and innovative approach within the market, the execution and maintenance. Expansion of such actions has become fundamental to the further strengthening of technology companies in the State of Bahia.