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J. Ojasalo and R. Olkkonen, “Brand Building in Software Product Development: An Empirical Study,” In: N. Pujawan and I. Vanany, Eds., Proceedings of the International Conference on Operations and Supply Chain Management, Bali, 1-7 December 2005, pp. 15-17.

has been cited by the following article:

• TITLE: Management Innovation in Brazilian Technology Companies: The Challenges Faced by Managers in the Practice of Innovation

  AUTHORS: Luan Carlos Santos Silva, João Luiz Kovaleski, Silvia Gaia, Pedro Paulo de Andrade Júnior

  KEYWORDS: Innovation Management; Technology Companies; Octagon Innovation

  JOURNAL NAME: American Journal of Industrial and Business Management, Vol.2 No.4, October 31, 2012

  ABSTRACT: The overall objective of the study was to analyze the process of innovation management in technology companies in an Informatics Nucleus in the State of Bahia, Brazil. The research was qualitative and by the point of view of its nature was applied. It was also characterized as a descriptive research. In order to face challenges in the market, managers of companies from Informatics Nucleus must continually innovate in their processes by acquiring new organizational knowledge and showing an entrepreneurial and innovative approach within the market, the execution and maintenance. Expansion of such actions has become fundamental to the further strengthening of technology companies in the State of Bahia.