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E. A. Demirtas, S. Anagun and G., Koksal, “Determination of Optimal Product Styles by Ordinal Logistics Regression versus Conjoint Analysis for Kitchen Faucets,” International Journal Industrial Ergonomics, Vol. 39, No. 5, 2009, pp. 866-875. doi:10.1016/j.ergon.2009.06.007

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