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T. Conti and Y. Koudo, “Twenty-First Century Quality,” Renmin University Press of China, Beijing, 2005, pp. 26-374.

has been cited by the following article:

• TITLE: Study on the Construction of Enterprise Quality Culture for Brand Strategy

  AUTHORS: Zhi Gao, Jinfu Ye, Yi Huang

  KEYWORDS: Quality Culture; Brand Strategy; Quality Culture Construction

  JOURNAL NAME: iBusiness, Vol.4 No.3, September 28, 2012

  ABSTRACT: Enterprise quality culture is an important part of corporate culture, but it is often overlooked by enterprise, thus restricting quality level and quality image improvement to a large extent. In this paper, the construction of enterprise quality culture is deeply discussed, aiming at helping enterprise deeply understand the essence of quality culture, combining with brand strategy for the construction of enterprise quality culture.