TITLE:
Study on the Construction of Enterprise Quality Culture for Brand Strategy
AUTHORS:
Zhi Gao, Jinfu Ye, Yi Huang
KEYWORDS:
Quality Culture; Brand Strategy; Quality Culture Construction
JOURNAL NAME:
iBusiness,
Vol.4 No.3,
September
28,
2012
ABSTRACT: Enterprise quality culture is an important part of corporate culture, but it is often overlooked by enterprise, thus restricting quality level and quality image improvement to a large extent. In this paper, the construction of enterprise quality culture is deeply discussed, aiming at helping enterprise deeply understand the essence of quality culture, combining with brand strategy for the construction of enterprise quality culture.