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J. M. Bristor, “Enhanced Explanations of Word of Mouth Communications: The Power of Relationships,” Research in Consumer Behavior, Vol. 4, 1990, pp. 51-83.

has been cited by the following article:

• TITLE: Simulating the Spreading of Two Competing Public Opinion Information on Complex Network

  AUTHORS: Mengshu Xie, Zhen Jia, Yanfei Chen, Qixiang Deng

  KEYWORDS: Complex Network; Public Opinion Information; Competing; Spreading

  JOURNAL NAME: Applied Mathematics, Vol.3 No.9, September 27, 2012

  ABSTRACT: In this paper, we investigate the regularity of spreading of information and public opinions towards two competing products in complex networks. By building its mathematical model and simulating its evolution process, we have found the statistical regularity for support rates of two different products at a steady stage. The research shows that strength of the public opinion spreading is proportional to the final support rates of a product.