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M. A. Jones, K. E. Reynolds and M. J. Arnold, “Hedonic and Utilitarian Shopping Value: Investigating Differential Effects on Retail Outcomes,” Journal of Business Research, Vol. 59, No. 9, 2006, pp. 974-981. doi:10.1016/j.jbusres.2006.03.006

has been cited by the following article:

• TITLE: Relationship of Servant Leadership and Employee Loyalty: The Mediating Role of Employee Satisfaction

  AUTHORS: Donghong Ding, Haiyan Lu, Yi Song, Qing Lu

  KEYWORDS: Servant Leadership; Employee Satisfaction; Employee Loyalty; Mediating Role

  JOURNAL NAME: iBusiness, Vol.4 No.3, September 27, 2012

  ABSTRACT: There is a growing concern about the relationship of servant leadership and employee loyalty recent years, but few are focusing on the intervening mechanisms between them. Especially in China, research on such mediating variables is nearly blank. In this paper, we make our attempt on detecting the role in such relationship by empirical studies through 186 samples using the structural equation model (SEM) method, and reach two conclusions: servant leadership is significantly positive correlated with employee loyalty; employee satisfaction is found to play mediating role which occupies 77% of the total effect between servant leadership and employee loyalty. Our result shows that, to improve employee loyalty, the managers should not only develop their servant leadership style, but also take into consideration the individual needs to improve psychological satisfaction.