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S. Bollapragada, H. Chen, M. Phillips and M. Garbiras, M. Scholes, T. Gibbs and M. Humphreville, “ ’s Optimization Systems Increase Revenues and Productivity,” Interfaces, Vol. 32, No. 1, 2002, pp. 47-60.

has been cited by the following article:

• TITLE: Bid Optimization for Internet Graphical Ad Auction Systems via Special Ordered Sets

  AUTHORS: Ralphe Wiggins, John A. Tomlin

  KEYWORDS: Optimization, Advertising, Electronic Business

  JOURNAL NAME: iBusiness, Vol.2 No.3, September 30, 2010

  ABSTRACT: This paper describes an optimization model for setting bid levels for certain types of advertisements on web pages. This model is non-convex, but we are able to obtain optimal or near-optimal solutions rapidly using branch and cut open- source software. The financial benefits obtained using the prototype system have been substantial.