TITLE:
Food Supply Chain Safety Risk Prevention and Control: Based on the Behavioral Perspective
AUTHORS:
Yong-Sheng Liu, Rong Yu, Xiang-Xiang Lin
KEYWORDS:
Food Supply Chain; Risk Prevention and Control; Behavior
JOURNAL NAME:
Journal of Service Science and Management,
Vol.5 No.3,
September
19,
2012
ABSTRACT: Food supply chain is characterized by the complexity of covering a large range of aspects, which determines the difficulty of its safety risk prevention and control. Every step in food supply chain involves human activities, therefore the human participation becomes one of the critical elements that impact the food supply chain safety risk. From the perspective of human behavior as a cut-in point, the matter of food supply chain safety risk prevention and control is discussed and analyzed, referring to related theories of organizational behavior. Based on the discussion on attitude and motivation, two main factors that influence human behavior, approaches of controlling human behavior are summarized from two aspects, which are respectively correcting the food supply chain participants’ attitudes and providing them with incentives, so as to reach the goal of food supply chain safety risk prevention and control.