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Nguyen, D. (1987). Advertising, random sales response, and brand competition: Some theoretical and econometric implications. Journal of Business, 60, 259-279. doi:10.1086/296395

has been cited by the following article:

• TITLE: The Body Mass Index (BMI) and TV Viewing in a Co-Integration Framework

  AUTHORS: Anastasia Victoria Lazaridi

  KEYWORDS: BMI; Integration; Co-Integration; Error Correction Model; Coefficient of Adjustment; Spurious Regression

  JOURNAL NAME: Sociology Mind, Vol.2 No.3, July 13, 2012

  ABSTRACT: Many techniques are met in the literature, trying to investigate the effect of TV watching hours on BMI. However, we haven’t traced any empirical study with co-integration analysis, as it is applied here. With this in mind, we present in this paper the proper methodology, based on the co-integration analysis for a detailed justification of the effect of TV viewing hours together with some minor changes in life style of participants on BMI. Apart from finding and testing an acceptable co-integration relation, we further formulated an error correction model to determine the coefficient of adjustment. All findings, which are fully justified, are presented in details in the relevant sections. It should be pointed out, that we haven’t met this type of analysis in the relevant literature.