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K. H. Liao and M. F. Hsieh, “Statistic Exploring the Casual Relationships between Service Quality, Brand Image, Customer Satisfaction and Customer Loyalty on the Leisure Resort Industry,” 2011.

has been cited by the following article:

• TITLE: A Strategic Thinking on Multi-Level Business Development in Wellness Foods

  AUTHORS: Rich C. Lee

  KEYWORDS: Multi-Level Marketing; Service Science Management and Engineering; System Dynamics

  JOURNAL NAME: American Journal of Industrial and Business Management, Vol.2 No.3, June 15, 2012

  ABSTRACT: More people are accepting the self-care concept in natural health regimens as the complementary and alternative medicine has become a key driver for wellness foods industry business. Many wellness food companies rely on multi-level marketing—directly selling products through individuals’ social networks—frothier business development. Few people are able to succeed in promoting this complex perception-change about the benefits of natural health regimens to consumers and making this as a steady income stream. Current, the success of direct-selling model requires the individuals who possess similar personal attributes and capabilities. This paper argues a novel way—a holistic approach—to elaborate the strategy and to give the business development guidelines to the wellness food industries.