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Y. Chen and J. Xie, “Online Consumer Review: Word-of- Mouth as a New Element of Marketing Communication Mix,” Management Science, Vol. 54, No. 3, 2010, pp. 477-491. doi:10.1287/mnsc.1070.0810

has been cited by the following article:

• TITLE: A Strategic Thinking on Multi-Level Business Development in Wellness Foods

  AUTHORS: Rich C. Lee

  KEYWORDS: Multi-Level Marketing; Service Science Management and Engineering; System Dynamics

  JOURNAL NAME: American Journal of Industrial and Business Management, Vol.2 No.3, June 15, 2012

  ABSTRACT: More people are accepting the self-care concept in natural health regimens as the complementary and alternative medicine has become a key driver for wellness foods industry business. Many wellness food companies rely on multi-level marketing—directly selling products through individuals’ social networks—frothier business development. Few people are able to succeed in promoting this complex perception-change about the benefits of natural health regimens to consumers and making this as a steady income stream. Current, the success of direct-selling model requires the individuals who possess similar personal attributes and capabilities. This paper argues a novel way—a holistic approach—to elaborate the strategy and to give the business development guidelines to the wellness food industries.